Digitalization has also arrived in the marketing process of the real estate industry as a result of the Corona pandemic at the latest. But especially in the next few years, business will still be done in person here, which is why a hybrid model is emerging.
Social media play an important role here. It is becoming increasingly important, especially for regional real estate agents, to maintain online customer contact and to serve interested parties with relevant content. Online platforms on which local real estate agents are listed and rated are also playing a more important role.
One of the most attractive digital solutions in the marketing process are virtual tours. This makes the property attractive to prospective buyers who live further away. It also reduces the challenges of coordinating viewings.
Also high on the list are digital platforms or forums used by the marketer where prospects can easily and quickly upload information about themselves (self-disclosures) and where they can access exclusive content from the marketer.