A proper building visualization arouses emotions in the potential buyer and can thus also contribute to the intended real estate sale. Building visualizations are therefore an important part of the marketing process of, among others, architects, builders or real estate agents. These visualizations, often implemented using 3D rendering, can be used in print media as well as in online media or portals for advertising.

In addition to exterior visualizations, 3D visualizations of interiors are increasingly in demand. Here, the interior is virtually equipped with modern furnishings. Furthermore, virtual 360-degree tours of real estate objects have become important, especially due to the Corona pandemic.

Building visualizations help to ensure that a project can be planned and, above all, viewed down to the smallest detail even before construction begins. In addition, potential customers or building authorities can be convinced more easily, since a building visualization eliminates possible uncertainties through its precise representation. In addition, such a visualization is less abstract than a simple construction plan by an architect.

In addition, marketing of the property is possible even before construction begins, which is indispensable in today’s world. Since with a visualization details are also known at an early stage, it can significantly accelerate processes such as the purchase process of a property with potential customers and thus save time.