The sale and also the search for a suitable property are time-consuming. In addition, the sale of real estate and the purchase of a new property are often linked, as residential property is usually sold first in order to buy a new property from the proceeds.
If, in addition, demand increases while supply decreases, purchase prices also rise sharply. Further factors with the real estate purchase are besides interest and the acquisition additional expenses, which can vary both in each case. It remains, however, that a real estate acquisition is associated with high financial expenditure.
A further effect with rising demand with sinking offer is that a prospective buyer must be measured with a multiplicity of further prospective customers, in order to receive its desired real estate. Therefore, buyers and sellers of real estate are looking for fast and uncomplicated ways to buy or sell a property.

In addition to numerous ways to simplify real estate financing, there are other digital trends in real estate buying and selling. One of them, for example, is real estate visualization. Here, in addition to simple photos and videos, three-dimensional models and virtual tours of the property are offered. Sellers thus create customer experiences, while potential buyers can already make a preselection on the basis of the virtual tours and then view only relevant properties.

Another trend is apartment swap exchanges, where so-called ring swap algorithms match offers and searches precisely (e.g., an elderly couple in a house with a garden and a young couple in an apartment suitable for seniors). Potential buyers swap their properties here, which can save both parties immense amounts of money.