Social management in the real estate sector encompasses how housing companies deal with the requirements of socially differentiated tenant groups. This includes assistance when tenants can no longer cope with their housing, such as in cases of neglect, physical infirmity or over-indebtedness.

Social management offers tenants support services, e.g., counseling services, neighborhood mobilization services, or target-group-specific forms of housing. After all, a lively neighborhood promotes social interaction and thus increases the quality of life and also the value of the property.

Social management should be meaningfully integrated into the processes of the housing industry, which is why employees from property management and their managers should also be trained in this area, for example through digital and analog coaching.

Digitization in the context of social management means above all social participation and digital competence. Multigenerational smart living residential concepts are intended to help elderly residents, for example, to remain living in their own homes for as long as possible while at the same time benefiting from digital progress. Low-income people are to be supported above all in their digital participation.