Good relationships are enormously important in the real estate industry, e.g. in order to have prices assessed fairly. However, these relationships must be maintained with the help of a well-functioning customer relationship management (CRM) system. Customer relationship management is about managing and tracking all relationships with customers, whether prospects, buyers or sellers.
In a CRM system, data about customers can be stored or new appointments can be planned. In addition, invoices, quotations and other sales activities are networked here. In short, a functioning customer relationship management system makes daily work and customer care much easier.