Good relationships are enormously important in the real estate industry, e.g. in order to have prices assessed fairly. However, these relationships must be maintained with the help of a well-functioning customer relationship management (CRM) system. Customer relationship management is about managing and tracking all relationships with customers, whether prospects, buyers or sellers.

In a CRM system, data about customers can be stored or new appointments can be planned. In addition, invoices, quotations and other sales activities are networked here. In short, a functioning customer relationship management system makes daily work and customer care much easier.

Providers of CRM software often offer all-round packages in which the e-mail programs have also been integrated. Unclear and separate Excel tables are thus a thing of the past. CRM software automates all processes related to customer relationships, making it easy to get an overview of all relevant players.

CRM software provides a complete and accurate record of history with all customers through centralized data. Sales staff also always know who has already spoken to a potential customer, which makes internal communication much easier. In addition, CRM software offers room for growth for companies, as any number of entries from potential customers can be included there.