Customer relationship management / CRM

Internal processes

CRM in real estate

Good relationships are enormously important in the real estate industry, e.g. in order to have prices assessed fairly. However, these relationships must be maintained with the help of a well-functioning customer relationship management (CRM) system. Customer relationship management is about managing and tracking all relationships with customers, whether prospects, buyers or sellers.

In a CRM system, data about customers can be stored or new appointments can be planned. In addition, invoices, quotations and other sales activities are networked here. In short, a functioning customer relationship management system makes daily work and customer care much easier.

Digital solutions in CRM

Providers of CRM software often offer all-round packages in which the e-mail programs have also been integrated. Unclear and separate Excel tables are thus a thing of the past. CRM software automates all processes related to customer relationships, making it easy to get an overview of all relevant players.

CRM software provides a complete and accurate record of history with all customers through centralized data. Sales staff also always know who has already spoken to a potential customer, which makes internal communication much easier. In addition, CRM software offers room for growth for companies, as any number of entries from potential customers can be included there.

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